BetaCodex Press publishes two new E-Books
- Niels Pflaeging

- 6 days ago
- 1 min read

Two new E-Books from BetaCodex Press are released this April: "What would Ohno-san do?" and "What would Ernst Weichselbaum do?" both gain e-reader editions, which are available from the Red42 web shop as of now. Both E-Books will become available through international retail platforms within the next few days.
What would Ernst Weichselbaum do? is the first-ever book in English by Ernst Weichselbaum. The book’s 160+ quotes, adopted from his bestselling work in German, Within every company lies a better one, can easily be described as paradigm-shattering, mind-blowing, witty, refreshing, profound, counter-intuitive and wide-ranging.
What would Ohno-san do? is the first collection of quotes by Taiichi Ohno, the legendary architect of the Toyota Production System who worked at Toyota for four decades. The book was edited by Niels Pflaeging and Stefan Schmeing, and published in late 2025.




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