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RELATIVE TARGETS:
HIGH PERFORMANCE, LIBERATED

 

RELATIVE TARGETS:
HIGH PERFORMANCE, LIBERATED

 

CELL STRUCTURE DESIGN: NO-LIMITS
VALUE CREATION

 

CELL STRUCTURE DESIGN: NO-LIMITS
VALUE CREATION

 

Cell Structure Design is a social technology for organizations of all kinds and all sizes, created and published in 2019, by Silke Hermann and Niels Pflaeging of Red42. Even though Cell Structure Design is quite new, its history reaches way back - to Socio-Technical Systems research of the 1970s at least. In their field work, Silke and Niels alone have developed Cell Structure Designs with dozens of corporate clients, over the course of 20 years.

Cell Structure Design is the world's leading approach for building an organization around value creation - instead of building it around functions, departments, processes or "leaders". It is the only organization design approach that's capable of bringing about a consistently decentralized and self-organized structure - with highly autonomous, market-oriented teams in the periphery and the center.

 

Cell Structure Design is applicable in any organization - regardless of its background, size, history, industry, origin or geographic distribution. Get started with Cell Structure Design at any point in time. Done right, the new, decentralized cell structure capable of performing way better than your previous "siloed and departmental" structure can go live within weeks. Not months or years.  Sounds impossible? Then read on.

CELL STRUCTURE DESIGN: READY FOR NO-LIMITS
VALUE CREATION?

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CONCEPT AND OPEN SOURCE LICENSE

Silke and Niels have pioneered Cell Structure Design for well over a decade. Their 1st publication on the topic dates back to 2008, when Niels then wrote two BetaCodex white papers on how to Turn Your Company Outside-In!, Different versions of the paper attracted over 80.000 readers so far.

 

In 2011, Silke & Niels wrote another related paper together – their 1st joint publication: The hit paper OrgPhysics. Explained elaborated further on the role of Value Creation Structure. In 2019, with plenty of client practice around Cell Structure Design, Red42 published Cell Structure Design as an open source social technology.

See the terms of licensing below!

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LEARNING FORMATS TO GET READY

Red42 offers a crisp, highly practical 1-day qualification workshop for companies that want to approach Cell Structure Design. We also offer an online qualification consisting of serval modules: Learn from the best and become a certified Cell Structure Design practitioner! 

 

For companies, we also offer highly customized, iterative workshop sequences that allow to flesh out your organization's Cell Structure Design, under our conceptual guidance. This approach allows you to transform your structure, and go live with it within 6 to 8 weeks.

In our web shop, you can also buy learning materials around Cell Structure Design. 

What can Cell Structure Design do for your company?

Use this powerful Work the System approach by Red42 to enable high performance, sustainably.

The open source license

Cell Structure Design and BetaCodex© are freely available, open-source social technologies: You are free to derive from Cell Structure Design and create innovative, new works yourself, and share your innovations with others, and even commercialize them.

Cell Structure Design (as outlined in our publications such as the brochure), as described through the open-source Cell Structure Design Overview, as well as related events, principles, roles, workshop formats, consulting techniques and related documents are published under the Creative Commons Attribution Share-Alike license. This license is an open source license: Under this license, you are strongly encouraged to innovate by freely developing applications based upon Cell Structure Design.

Concept overview

Use and share the Cell Structure Design concept overview freely!
It is available as a poster in several languages. Concept overview version 2019. 

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Open source license
Attribution ShareAlike – “CC-BY-SA”

This license lets you remix, tweak, and build upon Cell Structure Design, even for commercial reasons. 

In so doing, you agree to:

  • credit the original authors, Niels Pflaeging and Silke Hermann,

  • and provide our specified link to the source material, as listed below,

  • and license your derivative creations to others under the identical terms.

Specifically, you must provide and prominently display the following link with any and all derived works, and included as part of all related graphics you develop:

“This work is derived from Cell Structure Design, an open source, free social technology by Niels Pflaeging & Silke Hermann, published under the CC-BY-SA-4.0 license from Creative Commons, and found here: www.redforty2.com/cellstructuredesign."

“It is probable that one day we shall begin to draw organization charts as a series of linked groups rather than as a hierarchical structure of individual 'reporting' relationships.”
Douglas McGregor (1906 –1964)

videos about Cell Structure Design from REd42