The 2nd innovation from Red42. The reinvention of organizational design. Beta inside!
An open source social technology for all organizations with 30 people or more! Scales naturally.
Cell Structure Design is a social technology developed by Silke Hermann and Niels Pflaeging of Red42, and published in 2019. We are in the process of publishing this social technology in several ways. The first concept overview was released in June 2019 (see above, also available as a poster in English and German). This was followed by publications in German: A content-dense concept booklet (BetaCodex Publishing, the Cell Structure Design handbook (Vahlen, released March 2020) and a learning box in German. The handbook in English and an exclusive learning box are under way.
The Cell Structure Design open source license is shown on this page. Scroll down to take a look! We also recommend reading the BetaCodex Network white paper on Cell Structure Design.
To get your team or your company acquainted with Cell Structure Design: visit or book one of our hands-on workshops!
At 15.00hs CET. Check out the invitation here.
Social technology wants to be free!
Cell Structure Design and BetaCodex© are freely available, open-source social technologies: You are free to derive from Cell Structure Design and create innovative, new works yourself, and share your innovations with others, and even commercialize them.
Cell Structure Design (as outlined in our publications such as the brochure), as described through the open-source Cell Structure Design Overview, as well as related events, principles, roles, workshop formats, consulting techniques and related documents are published under the Creative Commons Attribution Share-Alike license. This license is an open source license: Under this license, you are strongly encouraged to innovate by freely developing applications based upon Cell Structure Design.
Specifically, you must provide and prominently display the following link with any and all derived works, and included as part of all related graphics you develop:
“This work is derived from Cell Structure Design, an open source, free social technology by Niels Pflaeging & Silke Hermann, published under the CC-BY-SA-4.0 license from Creative Commons, and found here: www.redforty2.com/cellstructuredesign."
Silke and Niels have been pioneering Cell Structure Design for well over a decade. Their first publication on Cell Structure Design dates back to 2008: Niels then wrote the 2-part BetaCodex Network white paper "Turn Your Company Outside-In!", based on his research with the Beyond Budgeting Round Table, his client work and concepts from the "Flexible Targets" book from 2006. The different versions of the paper attracted 70.000+ readers so far. In 2011, Silke & Niels wrote another related paper together – their 1st joint publication: The hit paper "OrgPhysics. Explained" elaborated further on the role of Value Creation Structure. In 2019, with plenty of client practice around Cell Structure Design, Red42 published Cell Structure Design as an open source social technology. See the terms of licensing below!
Silke and Niels developed a 1-day workshop format for companies to approach Cell Structure Design. We also offer a variation of this workshop publicly, at Studio Red42 in Wiesbaden. Highly interactive method - no PowerPoint, of course.
For companies, we also offer highly customized, sequenced, iterative workshop series that allow you to flesh out your organization's Cell Structure Design, under our conceptual guidance. Which then allows you to transform your structure, within just a few months.
Available in English: The concept overview poster. Forthcoming: The handbook that outlines the Cell Structure Design social technology in detail. Plus: The learning box with books, booklets, posters, and exclusive work sheets.